Multi-Format Publishing (Feed + Reels + Stories)

Overview

Increase surface area by shipping one idea across IG/FB formats in one flow without bloating your workload.

Who It’s For & Outcomes

• One-idea multi-asset flow
• Spec sheet for each format
• ALT text & tagging checklist

Prerequisites

• Creative source file(s)
• Basic editing templates for 1:1, 4:5, 9:16

Step-by-Step

1. Start with the idea → write one “core promise” line.
2. Cut 9:16 for Reels/Stories; 4:5 or 1:1 for Feed; adjust pace and captions.
3. Add ALT text and location (if relevant).
4. Publish simultaneously (where supported) or sequence within 24 hours.
5. Measure saves/shares and completion; keep the best variant as a template.

Platform Notes

Checklist

• Idea → promise line
• 3 aspect ratios exported
• ALT text & tags
• Simultaneous schedule set

Common Pitfalls

• Same copy across formats
• No time for covers
• Forgetting ALT text

FAQs

Should captions differ?

Yes—short for Reels; slightly longer for Feed. Stories rely on visual text.

Sequence or simultaneous?

If simultaneous is supported, do it for launch moments; otherwise a 24h sequence works.

Related

• Instagram Algorithm