PlaybookBeginner

Local Store Promo

Estimated reading time: 7 min • Updated Oct 2, 2025

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Overview

Drive local foot traffic with Google Business Profile, IG/FB, and community channels.

Who It’s For & Outcomes

  • Offer redemptions
  • Event attendance
  • Local awareness

Assets Needed

  • Offer graphic, map link, hours update, event post

Channels

  • Google Business Profile, IG/FB, Telegram/WhatsApp (where applicable)

Cadence

  • Weekly updates + event pushes

Steps

  1. Create a simple offer with a clear date range.
  2. Post on Google Business Profile with CTA and UTM.
  3. Mirror on IG/FB; add Stories reminder.
  4. Share in local channels (Telegram/WhatsApp/Nextdoor).
  5. Post day-of photos; thank attendees.

Measurement

  • Map clicks
  • Offer redemptions
  • In-store mentions

Common Pitfalls

  • Expired offers visible
  • No local timezone consideration

FAQs

Multiple locations?
Localize copy and hours per location.