PlaybookIntermediate

UGC Amplification

Estimated reading time: 8 min • Updated Oct 2, 2025

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Overview

Collect, clear, and republish social proof to increase trust and conversion.

Who It’s For & Outcomes

  • Steady stream of proofs
  • Clear permissions workflow
  • Attribution and credits

Assets Needed

  • UGC submission form
  • Consent text
  • Credit overlays
  • Proof wall landing page

Channels

  • IG, TikTok, YouTube Shorts, LinkedIn, Pinterest

Cadence

  • 2–3 UGC posts per week interleaved with brand posts

Steps

  1. Set up a submission form and consent micro-copy.
  2. Curate top entries; request higher-res where needed.
  3. Design overlays and credits; trim to short formats.
  4. Schedule with a single CTA; link to proof wall.
  5. Thank creators publicly; track uplift.

Measurement

  • Click-through to proof wall
  • Saves/shares
  • Conversion rate deltas

Common Pitfalls

  • Missing consent
  • Over-editing authenticity away

FAQs

Incentivize UGC?
Ethically: spotlight features, courtesy gifts—avoid pay-for-review.
Duplicate across channels?
Yes; adapt copy and credits to each network.