PlaybookBeginner

Event Countdown

Estimated reading time: 8 min • Updated Oct 2, 2025

Overview

Drive registrations and attendance with a structured preshow drumbeat and post-event recap.

Who It’s For & Outcomes

  • Higher registrants
  • Replay consumption
  • Speaker/partner amplification

Assets Needed

  • Landing page + UTM links
  • Speaker headshots + quotes
  • Agenda graphics
  • Replay edit

Channels

  • LinkedIn, X/Twitter, IG/FB, YouTube (replay)

Cadence

  • T-14, T-7, T-3, T-1 reminders
  • Live day coverage
  • Replay + highlights (T+1, T+3)

Steps

  1. Draft the one-line “why attend” and 3 takeaways.
  2. Create agenda graphics + speaker quotes.
  3. Schedule reminders by timezone; encourage partners to co-post.
  4. Day-of: short clips and photos for social stories.
  5. Post-event: publish replay with timestamps; collect questions.

Measurement

  • Registrations
  • Attendance rate
  • Replay views
  • Partner shares

Common Pitfalls

  • No timezone consideration
  • Overlong copy on reminders

FAQs

How many reminders?
3–4 is typical. Provide new value in each.
Replay length?
Edit to 20–40 min; include chapter markers.