PlaybookBeginner
Event Countdown
Estimated reading time: 8 min • Updated Oct 2, 2025
Overview
Drive registrations and attendance with a structured preshow drumbeat and post-event recap.
Who It’s For & Outcomes
- Higher registrants
- Replay consumption
- Speaker/partner amplification
Assets Needed
- Landing page + UTM links
- Speaker headshots + quotes
- Agenda graphics
- Replay edit
Channels
- LinkedIn, X/Twitter, IG/FB, YouTube (replay)
Cadence
- T-14, T-7, T-3, T-1 reminders
- Live day coverage
- Replay + highlights (T+1, T+3)
Steps
- Draft the one-line “why attend” and 3 takeaways.
- Create agenda graphics + speaker quotes.
- Schedule reminders by timezone; encourage partners to co-post.
- Day-of: short clips and photos for social stories.
- Post-event: publish replay with timestamps; collect questions.
Measurement
- Registrations
- Attendance rate
- Replay views
- Partner shares
Common Pitfalls
- No timezone consideration
- Overlong copy on reminders
FAQs
- How many reminders?
- 3–4 is typical. Provide new value in each.
- Replay length?
- Edit to 20–40 min; include chapter markers.