PlaybookPro

B2B Demand Gen

Estimated reading time: 12 min • Updated Oct 2, 2025

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Overview

Build problem-aware demand with POV content, artifacts (docs), and expert videos.

Who It’s For & Outcomes

  • In-market awareness
  • Meeting-worthy interest
  • Content-to-pipeline traceability

Assets Needed

  • Positioning, POV thread, 1 Article, 1 Document, 3 Shorts

Channels

  • LinkedIn, YouTube, X/Twitter

Cadence

  • 2–3 posts/week per platform

Steps

  1. Define the category problem and your unique POV.
  2. Publish a LinkedIn Article; distill into a Document carousel.
  3. Record 3 Shorts answering pushback.
  4. Run weekly X thread with a single strong link.
  5. Collect comments → seed next Articles.

Measurement

  • Demo requests attributed
  • Saves/shares by ICP
  • Doc swipes & article reads

Common Pitfalls

  • Jargon-heavy copy
  • No single link in threads

FAQs

Gating content?
Ungated for reach; gate only when value is clear (e.g., deep guide).