Schedule individual posts
A few posts with different captions, formats, or publishing times.
Before you publish: Preview each destination, confirm the timezone, and review approvals before scheduling.
Explore this workflow →A practical guide from Postly
How to choose a social media scheduling tool
Choose a scheduler around the work you need to publish: your channels, content formats, approvals, and budget. Start with the workflow comparison below, then check the requirements for each destination.
This guide explains scheduling choices and how Postly fits them. It is not an independent ranking of software vendors.
Which scheduling workflow fits your content?
Import a batch with CSV
An approved content calendar with many distinct posts and dates.
Before you publish: Download a current platform template, validate dates and media, then check every imported row.
Explore this workflow →Publish from Google Sheets
A team already preparing its calendar in a spreadsheet.
Before you publish: Confirm workspace and channel selection, required fields, and publishing results without resubmitting unchanged rows.
Explore this workflow →Repeat evergreen posts
Regular reminders or evergreen posts on eligible channels.
Before you publish: Check recurrence, content expiry, and links. X does not support recurring posts in Postly.
Explore this workflow →Automate posts from sources
Ongoing content from RSS feeds, articles, videos, documents, or product sources.
Before you publish: Choose the source and destination, review generated content, and apply the intended approval workflow.
Explore this workflow →Schedule from an AI assistant
People preparing content inside a supported AI client.
Before you publish: Authorize Postly, select the workspace and channel, then confirm the exact content and publishing time.
Explore this workflow →Build a publishing integration
Developers adding publishing to an application or internal system.
Before you publish: Review authentication, available endpoints, media requirements, and delivery status in the API documentation.
Explore this workflow →Check the channels you actually use
Each platform guide explains account requirements, supported formats, publishing settings, and practical examples. Start here before importing a full calendar.
TikTok scheduler →
Video captions, available privacy options, interactions, and content disclosures.
Instagram scheduler →
Professional-account publishing, Reels, Stories, carousels, and first comments.
LinkedIn scheduler →
Profiles and company pages, documents, first comments, and review workflows.
Facebook scheduler →
Page posts, Reels, Stories, and destination-specific previews.
Google Business Profile scheduler →
Location selection, Updates, Offers, Events, and destination links.
Pinterest scheduler →
Boards, image and video Pins, titles, and destination URLs.
YouTube scheduler →
Videos and Shorts, titles, visibility, thumbnails, and audience settings.
X (Twitter) scheduler →
One-off posts and threads, connection options, and API cost considerations.
Threads scheduler →
Posts, connected conversations, mentions, and reply controls.
Bluesky scheduler →
Posts and threads, media descriptions, languages, and content labels.
Telegram scheduler →
Channel and group messages, buttons, topics, and bot permissions.
Discord scheduler →
Messages, forum posts, attachments, and channel permissions.
Test one real campaign before moving your calendar
- Connect the exact accounts you manage and confirm the publishing permissions.
- Prepare one representative post with your usual media, links, and channel-specific copy.
- Ask a teammate to review it, then schedule using the intended workspace timezone.
- Check the final published post on each platform and review any partial failures.
- Compare the plan cost for your required channels, team access, and automation features.
For a larger batch, follow the CSV import guide. For coordinated review, explore post approvals and the content calendar.
Questions to ask before choosing a scheduler
What are the best tools for scheduling social media posts?
The best fit depends on your channels, content formats, team review process, and budget. A native platform scheduler can suit one channel. A multi-channel tool such as Postly is useful when you need shared planning, bulk imports, approvals, or automation. Test the same real post on your required destinations before deciding.
How should I compare social media schedulers?
Check supported account types and formats first. Then compare approvals, channel-specific previews, bulk import, recurring schedules, integrations, and the total cost for your channels and team. Confirm limitations with each provider; a long feature list does not prove a specific workflow will work.
Is Postly a free social media scheduler?
Postly offers a 7-day free trial. Review the current pricing page for paid plans, channel allowances, and separately priced services. Free utility tools on the website are separate from a publishing subscription.
Can I schedule the same post to every platform?
You can select multiple connected destinations, but account eligibility, media formats, caption limits, and publishing options differ. Adapt the content and inspect each preview before scheduling. A successful submission does not guarantee publication on every destination.