PlaybookPro

Product Launch Playbook

Estimated reading time: 12 min • Updated Oct 2, 2025

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Overview

Plan and ship a 3-week launch that builds awareness, educates prospects, and converts interest into trials or demos.

Who It’s For & Outcomes

  • Clear narrative from teaser → launch → proof
  • Multi-format reach across IG/FB/TikTok/YouTube/LinkedIn/X
  • Post-launch UGC + case study pipeline

Assets Needed

  • Core positioning doc (promise, differentiators, proof)
  • Hero video (30–45s) + Reels/Shorts cuts (12–20s)
  • Screenshots or product tour GIFs
  • Customer quote(s) or beta feedback

Channels

  • Instagram (Reels/Stories/Feed)
  • Facebook (Feed/Reels)
  • TikTok (vertical hooks)
  • YouTube (Shorts + longform walkthrough)
  • LinkedIn (Posts + Articles + Document carousel)
  • X/Twitter (threads with single link)

Cadence

  • T-14 to T-10: Teasers (mood + promise)
  • T-9 to T-4: Education (how it works, who it’s for)
  • T-3 to T-1: Social proof + countdown
  • Launch day: Everywhere, clear CTA
  • T+1 to T+7: Quick wins + UGC amplification

Steps

  1. Define one-sentence promise and three proof points.
  2. Prepare hero + 5–8 short derivatives; design thumbnails/covers.
  3. Draft LinkedIn Article + Document carousel; write an X thread.
  4. Schedule “simul-publish” on IG/FB (Feed + Reels + Stories).
  5. Pin a YouTube comment with CTA; add description links.
  6. Collect first UGC, get permission, and reshare with credit.

Measurement

  • Signup/trial starts (primary)
  • Video completion rate (Reels/Shorts/YouTube)
  • Saves/shares and comments (consideration)
  • Article views and document swipes (LinkedIn)

Common Pitfalls

  • Too many CTAs in one asset
  • Teaser with no clear value promise
  • Inconsistent covers/thumbnails
  • Skipping UGC collection early

FAQs

How many teasers?
2–3 is sufficient. Prioritize clarity over volume.
Use countdown stickers?
Yes for Stories; keep daily posts value-led.