PlaybookPro
Product Launch Playbook
Estimated reading time: 12 min • Updated Oct 2, 2025
Overview
Plan and ship a 3-week launch that builds awareness, educates prospects, and converts interest into trials or demos.
Who It’s For & Outcomes
- Clear narrative from teaser → launch → proof
- Multi-format reach across IG/FB/TikTok/YouTube/LinkedIn/X
- Post-launch UGC + case study pipeline
Assets Needed
- Core positioning doc (promise, differentiators, proof)
- Hero video (30–45s) + Reels/Shorts cuts (12–20s)
- Screenshots or product tour GIFs
- Customer quote(s) or beta feedback
Channels
- Instagram (Reels/Stories/Feed)
- Facebook (Feed/Reels)
- TikTok (vertical hooks)
- YouTube (Shorts + longform walkthrough)
- LinkedIn (Posts + Articles + Document carousel)
- X/Twitter (threads with single link)
Cadence
- T-14 to T-10: Teasers (mood + promise)
- T-9 to T-4: Education (how it works, who it’s for)
- T-3 to T-1: Social proof + countdown
- Launch day: Everywhere, clear CTA
- T+1 to T+7: Quick wins + UGC amplification
Steps
- Define one-sentence promise and three proof points.
- Prepare hero + 5–8 short derivatives; design thumbnails/covers.
- Draft LinkedIn Article + Document carousel; write an X thread.
- Schedule “simul-publish” on IG/FB (Feed + Reels + Stories).
- Pin a YouTube comment with CTA; add description links.
- Collect first UGC, get permission, and reshare with credit.
Measurement
- Signup/trial starts (primary)
- Video completion rate (Reels/Shorts/YouTube)
- Saves/shares and comments (consideration)
- Article views and document swipes (LinkedIn)
Common Pitfalls
- Too many CTAs in one asset
- Teaser with no clear value promise
- Inconsistent covers/thumbnails
- Skipping UGC collection early
FAQs
- How many teasers?
- 2–3 is sufficient. Prioritize clarity over volume.
- Use countdown stickers?
- Yes for Stories; keep daily posts value-led.