PlaybookIntermediate

Weekly Content Engine

Estimated reading time: 10 min • Updated Oct 2, 2025

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Overview

Create a consistent weekly rhythm: 1 pillar topic cut into multiple social formats to compound reach and learning.

Who It’s For & Outcomes

  • Repeatable workflow
  • Channel-native derivatives
  • Faster iteration loops

Assets Needed

  • 1 pillar script/outline (600–1200 words)
  • Video recording (horizontal + vertical framing)
  • B-roll and screen captures
  • Quote graphics template

Channels

  • YouTube (longform + Shorts)
  • Instagram (Reels/Stories/Feed)
  • LinkedIn (Post + Document)
  • TikTok (hook-first vertical)
  • X/Twitter (thread or key insight)

Cadence

  • Mon: Record pillar
  • Tue: Edit; export derivatives
  • Wed/Thu: Schedule IG/TikTok/Shorts
  • Fri: LinkedIn Document + X thread
  • Sun: Recap post; collect questions

Steps

  1. Pick one topic that solves a painful job-to-be-done.
  2. Write pillar outline with 3–5 sections (each becomes a short).
  3. Record in one session; capture b-roll, screens.
  4. Cut 5+ short clips; add subtitles; design covers.
  5. Schedule across channels; vary copy by platform.
  6. Review top 2 KPIs; save winners to a library.

Measurement

  • Weekly output (#posts)
  • Completion rate (shorts/reels)
  • Saves/shares
  • Site clicks from top posts

Common Pitfalls

  • Skipping subtitles
  • Copy-pasting captions
  • No library of winners

FAQs

How long per week?
Plan 3–4 focused hours once the pipeline is set.
Minimum viable output?
1 pillar + 3 shorts + 2 posts per week.