PlaybookIntermediate

Hiring Campaign

Estimated reading time: 8 min • Updated Oct 2, 2025

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Overview

Attract applicants with role explainers, team spotlights, and culture narratives.

Who It’s For & Outcomes

  • Qualified applicants
  • Positive brand perception

Assets Needed

  • Role one-pager, employee quotes, office photos

Channels

  • LinkedIn, IG, X/Twitter, YouTube

Cadence

  • 2–3 posts/week while open

Steps

  1. Write a role value proposition (what success looks like).
  2. Create a short video spotlight with the team lead.
  3. Post a LinkedIn Document: “Day in the role”.
  4. Share culture posts weekly; link to careers.
  5. FAQ post answering common questions.

Measurement

  • Applicants per week
  • Qualified interview rate
  • Employee shares

Common Pitfalls

  • Generic JD copy
  • No faces or stories

FAQs

Glassdoor concerns?
Acknowledge feedback and show progress honestly.