Standalone ToolInline ToolbarContent LibraryBrand Kit-AwareAI Credits

AI that writes for you - in any text field

Postly’s AI Assistant is a standalone, inline toolbar that lives inside your text boxes. Generate captions, threads, first comments, and product posts from templates - then save, copy, post, or share straight from your Content Library.

Instagram Caption • Inline Editor

Powered by Brand Kit
Start typing your caption here… or press Cmd/Ctrl + / to open AI Assistant.
✨ Rewrite🎯 Tone🔤 Hashtags📣 CTA📈 Optimize⬆️ Expand⬇️ Shorten🌐 Translate📄 Templates📚 Save to Library

Template: Instagram Caption

Topic: New feature launch
Length: Medium • Hashtags: Yes

Save to Content Library

Save, copy, send to scheduler, or share with your team - all in one click.

Tip: Use templates for X threads, LinkedIn posts, first comments, and product promos - all inline.

Brand-aware in every text field

The assistant reads your workspace’s Brand Kit so every caption, thread, and comment stays on-brand. Tone, keywords, banned words, and audience are applied automatically whenever you invoke AI.

  • Tone of Voice: apply your default style without manual tweaking.
  • Keywords: subtly blended in for consistent messaging and SEO.
  • Banned Words: automatically excluded from suggestions.
  • Audience: complexity and references tuned to who you’re speaking to.

Inline, not another screen

  • • Appears when you highlight text, pause typing, or click the ✨ icon.
  • • Keyboard shortcut: Cmd/Ctrl + /.
  • • Classic “before vs after” preview - accept, regenerate, or cancel.
  • • Fully undo-friendly: obeys your editor’s normal undo/redo.

Generate full posts from templates - inline

Pick a template, fill a few inputs, and the AI Assistant generates ready-to-use content directly inside your caption, title, or description box. No separate AI screen, no copy-paste gymnastics.

Captions for Instagram, X & TikTok

Spin up platform-ready captions that match your tone and use the right length for each network.

  • Example inputs:
  • • Topic / main idea
  • • Tone (optional)
  • • Caption length (Short / Medium / Long)
  • • CTA (optional)
  • • Hashtags? (Yes/No)

X Threads (5–12 posts)

Turn ideas into structured threads with hooks, body, and a clear closing CTA in your voice.

  • Example inputs:
  • • Main topic
  • • Key points or bullets (optional)
  • • Format (Story / Educational / Tips)
  • • End CTA? (Yes/No)

LinkedIn Posts & Carousels

Write insights, stories, and carousel scripts tuned to LinkedIn’s professional tone.

  • Example inputs:
  • • Topic
  • • Hook style (Story / Direct / Question)
  • • Number of slides (for carousels)
  • • CTA (optional)

First Comments (FB, IG, YouTube, LinkedIn)

Add first comments that boost engagement - clarify, ask questions, or stack extra value without cluttering captions.

  • Example inputs:
  • • Post / caption topic
  • • Platform (Facebook, Instagram, YouTube, LinkedIn)
  • • Engagement style (CTA / Question / Extra insight)
  • • Hashtag style (Minimal / Full / None for IG)

E-commerce Product & Promo Posts

Create product captions, sale announcements, new arrivals, and testimonial posts in seconds.

  • Example inputs:
  • • Product name
  • • Key features or benefits
  • • Offer / discount & deadline (optional)
  • • CTA (Shop now, Learn more, etc.)

General Posts: Announcements, Tips & Quotes

Use flexible templates for news, tips, how-tos, story posts, and quote-style content.

  • Example inputs:
  • • Content type (Announcement / Tips / Story / Quote)
  • • Topic
  • • Number of tips or points (optional)
  • • CTA (optional)

One toolbar, all the actions you need

Use the same inline toolbar to clean up what you’ve written or generate something new. No extra tools, no switching tabs - just highlight and choose.

Rewrite & Optimize

Tighten clarity and structure without losing your message. Grammar, punctuation, and readability are improved in a single click.

Tone & Style

Switch between Friendly, Professional, Bold, Playful, and more - always respecting your Brand Kit’s default voice.

Hashtags & CTAs

Add platform-appropriate hashtags and calls-to-action, tuned to your audience and campaign goals.

Shorten & Expand

Compress for character limits or expand with examples and context for deeper storytelling or educational content.

Translate

Translate content while preserving tone and intent. Ideal for global brands and multilingual communities.

Template + Inline Edits

Start from a template, then fine-tune with Rewrite, Tone, and Hashtags - all inside the same text field.

Save, reuse, and share from your Content Library

Every time you generate something you like, you can save it. The AI Assistant plugs straight into Postly’s Content Library so you never lose a good caption, thread, or promo.

Save

Store AI outputs to your Content Library with one click. Each saved item keeps its template type, platform, and workspace so it’s easy to find later.

  • • Title
  • • Platform (Instagram, X, LinkedIn, TikTok, etc.)
  • • Template used
  • • Date generated
  • • Workspace & folder
  • • Original input parameters

Copy & Post

Copy to clipboard instantly or send the content directly into the scheduler, with relevant fields pre-filled. Perfect for “generate → schedule” in seconds.

  • • One-click copy for manual workflows
  • • Send to scheduler for fast publishing
  • • Edit inline before or after sending

Share with your team

Share content with teammates or via public links, so everyone can reuse winning copy across campaigns and clients.

  • • Share inside workspace
  • • Generate shareable link (optional)
  • • Export as text or JSON for custom workflows

How it works - in 5 steps

  1. 1Start typing or paste content into any text field.
  2. 2Highlight or pause - the AI Assistant toolbar appears.
  3. 3Pick an action or template (e.g., Rewrite, Thread, First Comment).
  4. 4Preview and refine with Regenerate until it feels right.
  5. 5Apply, then Save, Copy, Post, or Share from the Content Library.

See it in action

Original caption

“We launched a new feature today. Check it out on our website.”

AI Suggestion (Instagram Caption Template • Friendly)

“🚀 New feature just dropped! We’ve made it even easier to plan, schedule, and publish your content. Tap the link in bio to try it now and tell us what you think 👇”

Suggested hashtags: #Postly #SocialMediaTools #CreatorLife #MarketingMadeEasy

FAQs

Where does the AI Assistant appear?

Anywhere you can type in Postly - captions, titles, descriptions, and first comment fields. It is an inline toolbar, not a separate screen.

What kind of content can it generate?

Captions for Instagram, X, TikTok and more, X threads, LinkedIn posts, multi-platform first comments, and e-commerce product or promo posts, all from simple templates.

How are AI credits counted?

Credits are based on AI text usage (characters). LTD plans include 20k characters per month; LTD Upgrade, Basic, and Team have unlimited usage. The AI Studio Add-on unlocks unlimited usage where applicable.

What happens when credits are exhausted?

When you hit your monthly limit, AI actions in the Assistant pause until renewal - unless you have the AI Studio Add-on, which keeps the AI Assistant fully active.

Can I reuse content later?

Yes. Save any generated content into your Content Library, then copy, post, or share it across campaigns and workspaces.

Do I have to use templates?

No. You can start from your own text and use Rewrite, Tone, Hashtags, and other actions without choosing a template.