PlaybookBeginner

Newsletter → Social

Estimated reading time: 7 min • Updated Oct 2, 2025

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Overview

Turn each newsletter into 5+ social derivatives to expand reach and list growth.

Who It’s For & Outcomes

  • Faster distribution
  • List growth
  • Topic validation

Assets Needed

  • Newsletter draft
  • Quote cards
  • Carousel template

Channels

  • LinkedIn, IG, X/Twitter, YouTube Shorts

Cadence

  • New social posts within 48h of each send

Steps

  1. Identify 3 key ideas; write 1-line hook for each.
  2. Create 1 carousel + 2 short clips + 1 thread.
  3. Add CTA to subscribe; pin to profiles briefly.
  4. Schedule social within 48h; reply to comments.
  5. Track subscriber source UTM.

Measurement

  • New subscribers
  • Post saves/shares
  • Click-through to signup

Common Pitfalls

  • Copy-pasting paragraphs
  • No clear subscribe CTA

FAQs

Thread first or carousel?
Carousel for depth; thread to spark replies—test both orders.