AI Writer, with two clear superpowers.
AI Assistant helps you improve what you already wrote. AI Content Generator creates new content from scratch with tight, universal templates - then you refine everything using the Assistant.
Tip: If there’s no text selected, the Assistant will nudge users to switch to the Generator.
Entry points
Highlight → ✨ • Toolbar ✨ • Cmd/Ctrl + /
Primary row
Rewrite • Tone • Optimize • Shorten • Expand
Output
Apply • Regenerate • Cancel
AI Assistant
Works on existing text: rewrite, improve, transform—inline.
Rewrite
Rephrase without changing meaning
Change Tone
Friendly, bold, professional…
Optimize
Grammar, clarity, flow
Shorten
Trim for limits and punch
Expand
Add detail and examples
Translate
Preserve tone + intent
AI Content Generator
Creates new content from scratch using focused templates.
Flow
Select template → minimal inputs (topic, audience, tone, platform) → generate → refine with AI Assistant.
Inline editing that feels native
The Assistant is for when users already have text. It previews Before / After and lets them Apply, Regenerate, or Cancel—without leaving the editor.
Entry points
Always reachable, always contextual.
- • Highlight text → ✨ appears
- • Click ✨ icon in the editor toolbar
- • Shortcut: Cmd/Ctrl + /
Core actions (primary row)
Fast transforms users use most.
Secondary actions
Still powerful, just not always in the first row.
- Simplify language
- Make more persuasive
- Make more professional
- Make more casual
- Adapt for platform (X, LinkedIn, Instagram, Blog)
Output behavior
If text exists
Show Before / After preview.
If no text exists
Prompt the user to switch to AI Content Generator.
Mini demo (Before / After)
Before
“We launched a new feature today. Check it out on our website.”
After (Rewrite + CTA)
“🚀 New feature just dropped! It’s now easier to plan and publish your content. Tap the link and try it today 👇”
CTA added • Tone preserved • Cleaner flow
Generate new content from tight, universal templates
Choose a template, add minimal inputs, generate, then polish using AI Assistant. The generic generator is always first for free-form prompts.
Templates
Global • Cross-industryGeneric
1 templatesSocial
6 templatesLong-Form
4 templatesSales
6 templatesAds
6 templatesSelected template
Generic Content Generator
Topic
Audience
Tone
Platform
Best practice
Generator creates the first draft. Assistant makes it sharp. This keeps flows clean and avoids “one giant AI screen.”
Final template organization
Everything fits under two top-level functions. Templates stay tight and universal.
AI Assistant
- Rewrite— Rephrase without changing meaning
- Change Tone— Friendly, bold, professional…
- Optimize— Grammar, clarity, flow
- Shorten— Trim for limits and punch
- Expand— Add detail and examples
- Translate— Preserve tone + intent
- Add Hashtags— Platform-appropriate tags
- Add CTA— Call-to-action that fits
AI Content Generator
Generic
1 templatesSocial
6 templatesLong-Form
4 templatesSales
6 templatesAds
6 templatesFAQs
Quick answers for product clarity.
What’s the difference between AI Assistant and AI Content Generator?
Assistant edits existing text (inline). Generator creates new content from scratch using templates, then you refine with Assistant.
How does the Assistant show results?
When text exists, it shows Before / After with Apply, Regenerate, and Cancel.
What happens if the user opens Assistant with no text?
It nudges them to switch to AI Content Generator to create a first draft.
Are templates bloated?
No—templates are intentionally tight and universal: Generic, Social, Long-Form, Sales frameworks, and major Ads platforms only.
Can I generate content and then rewrite it?
Yes—Generator creates the draft, Assistant rewrites, changes tone, adds hashtags, adds CTAs, and adapts per platform.
Where will this live in the product?
AI Assistant appears inline inside editors; AI Content Generator is a top-level button alongside it.