Table of Contents
Overview
This guide provides a comprehensive workflow to master CTA Buttons & Link Strategy using Postly’s advanced tools. Whether you’re scheduling posts, optimizing images, or analyzing performance, this playbook empowers local businesses to enhance visibility and drive foot traffic on Google Business Profile.
CTA buttons are the cleanest way to drive action from GBP posts. Use the most specific CTA available for your intent, e.g., ‘Call now’ or ‘Order online’.
Avoid pasting long URLs into body copy; it looks messy and can reduce trust.
Preflight Checklist
- Connect your GBP locations to Postly and verify Manager access.
- Prepare high-quality images (720x720px) and content pillars (e.g., offers, FAQs, events).
- Ensure compliance with Google’s posting policies and brand guidelines.
- Identify your target audience and local search intents (e.g., calls, bookings).
- Review past analytics to pinpoint peak engagement windows.
Step-by-Step Playbook
- Pick a single action: call, order, book, learn more.
- Use UTM tags on links so conversions are attributed in analytics.
- Keep copy concise and benefit-led; the button handles the click.
Creative & Copy Tips
- Match image and copy directly to the CTA (“Fresh lunch? Order now”).
- Use unique UTMs per location to distinguish conversions.
- Don’t stack multiple CTAs in one post—choose one objective.
Example Template
GBP Post Template for “CTA Buttons & Link Strategy”
- Image: 720x720px photo showcasing a key benefit (e.g., "20% off lunch specials").
- Copy: Start with a hook (e.g., "Craving a deal?"), add details, and end with a CTA.
- CTA Button: Use "Order online" or "Call now" with UTM tracking for analytics.
- First Comment (Optional): Add relevant hashtags or additional links.
SEO & GEO Checklist
- Use local keywords naturally (e.g., "best coffee in [Neighborhood]").
- Align posts with local events or seasonal trends for relevance.
- Ensure NAP (Name, Address, Phone) consistency across locations.
- Use CTAs that match local intents (e.g., calls for services, bookings for events).
Postly Workflow
Postly streamlines your GBP strategy by connecting locations, saving templates, and scheduling posts with precision. Assign roles for drafting and approval, enable time-zone targeting, and track performance to optimize future content.
Metrics to Watch
- Impressions: Measure visibility on Maps and search results.
- Clicks: Track CTA button clicks (aim for 2–5% CTR).
- Calls: Monitor calls generated from your posts.
- Direction Requests: Gauge intent for foot traffic.
- Engagement Rate: Calculate interactions relative to impressions.
Troubleshooting Common Issues
- Post Rejection: Verify image specs and policy compliance; resubmit with adjustments.
- Low Impressions: Incorporate local keywords and maintain consistent posting.
- Permission Errors: Confirm Manager access and re-authenticate with Google.
- Poor CTR: Test new CTAs or images using A/B variants.
Frequently Asked Questions
- Where can I build UTMs quickly?
- Use Postly Tools for UTM building and other helpers: tools.postly.ai
Next Steps
Begin by connecting your GBP locations to Postly. Craft your first batch of posts, schedule them for peak engagement times, and review analytics weekly. Refine your strategy based on impressions, clicks, and CTR to fuel sustained local growth.