Troubleshooting Common GBP Issues

Overview

This guide provides a comprehensive workflow to master Troubleshooting Common GBP Issues using Postly’s advanced tools. Whether you’re scheduling posts, optimizing images, or analyzing performance, this playbook empowers local businesses to enhance visibility and drive foot traffic on Google Business Profile.

Most issues stem from permissions, expired tokens, or asset specs. Here’s how to diagnose quickly.

Preflight Checklist

• Connect your GBP locations to Postly and verify Manager access.
• Prepare high-quality images (720x720px) and content pillars (e.g., offers, FAQs, events).
• Ensure compliance with Google’s posting policies and brand guidelines.
• Identify your target audience and local search intents (e.g., calls, bookings).
• Review past analytics to pinpoint peak engagement windows.

Step-by-Step Playbook

1. Re-auth the Google connection if tokens expired.
2. Confirm Manager access to the affected location.
3. Check image specs (square, size within 10KB–5MB).
4. Review Google policy for restricted content claims.

Creative & Copy Tips

• Keep a shared runbook for recurring fixes.
• Centralize brand assets in a Media Library folder.
• Use approvals to catch mistakes before publish.

Example Template

GBP Post Template for “Troubleshooting Common GBP Issues”

• Image: 720x720px photo showcasing a key benefit (e.g., "20% off lunch specials").
• Copy: Start with a hook (e.g., "Craving a deal?"), add details, and end with a CTA.
• CTA Button: Use "Order online" or "Call now" with UTM tracking for analytics.
• First Comment (Optional): Add relevant hashtags or additional links.

SEO & GEO Checklist

• Use local keywords naturally (e.g., "best coffee in [Neighborhood]").
• Align posts with local events or seasonal trends for relevance.
• Ensure NAP (Name, Address, Phone) consistency across locations.
• Use CTAs that match local intents (e.g., calls for services, bookings for events).

Postly Workflow

Postly streamlines your GBP strategy by connecting locations, saving templates, and scheduling posts with precision. Assign roles for drafting and approval, enable time-zone targeting, and track performance to optimize future content.

Metrics to Watch

• Impressions: Measure visibility on Maps and search results.
• Clicks: Track CTA button clicks (aim for 2–5% CTR).
• Calls: Monitor calls generated from your posts.
• Direction Requests: Gauge intent for foot traffic.
• Engagement Rate: Calculate interactions relative to impressions.

Troubleshooting Common Issues

• Post Rejection: Verify image specs and policy compliance; resubmit with adjustments.
• Low Impressions: Incorporate local keywords and maintain consistent posting.
• Permission Errors: Confirm Manager access and re-authenticate with Google.
• Poor CTR: Test new CTAs or images using A/B variants.

Related Guides

• GBP Image Specs & Creative Tips

  Get crisp visuals that meet API requirements and boost local conversions.

• Compliance & Brand Safety for GBP

  Publish quickly with approvals, templates, and safe access controls.

• Approvals & Roles for GBP

  Guardrails that speed you up: roles, reviews, and brand-safe templates.

Frequently Asked Questions

Why was my post rejected?

Common causes: text-heavy images, restricted language, or missing permissions. Adjust and republish.

Next Steps

Begin by connecting your GBP locations to Postly. Craft your first batch of posts, schedule them for peak engagement times, and review analytics weekly. Refine your strategy based on impressions, clicks, and CTR to fuel sustained local growth.