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Templates#whatsapp#templates#approval

WhatsApp Template Messages: Create, Submit and Track Approval

Manage approved WhatsApp templates for business-initiated messages, campaigns and scheduled outreach.

WhatsApp rule reminder

Free-form messages are only allowed inside the active 24-hour customer service window. Business-initiated, expired-window, scheduled outreach and bulk campaigns need approved templates.

Helpful WhatsApp publishing guidance

Start with connection state

Connect WhatsApp through Meta Embedded Signup so Postly can map the WABA, Phone Number ID, Business ID and token securely.

Respect the 24-hour window

Use free-form replies only for active customer service windows. Once the window expires, switch to templates.

Use approved templates

Campaigns, scheduled outreach and business-initiated messages should use templates with approved status and language codes.

Track every outcome

Inbound messages, sent, delivered, read and failed statuses should feed the inbox, analytics and exports.

How Postly supports this workflow

  • Enforce the 24-hour customer service window and template requirement before sending.
  • Schedule WhatsApp messages through Postly publishing while validating send-time rules.
  • Export contacts, messages, conversations and campaign results in CRM-ready formats.

Keywords

WhatsApp template messagesWhatsApp message templatesWhatsApp template approval