How do I use this template?

Copy the blocks, replace the bracketed fields with your own evidence, and review the completed brief before publishing.

Are the examples research findings?

No. Examples illustrate how to fill in the template. Use your own measured results or a cited Postly Research report for performance claims.

TemplateReady to customize

Social Media SEO Content Brief

Answer a specific audience question with a clear title, useful content, and an appropriate next step.

Who this is for & outcomes

Search need
Content outline
Review

Blocks

Search need

Platform: [name]
Audience question: [exact wording]
Intent: [learn, compare, solve]
Evidence/source: [reference]

Content outline

Title/opening: [plain-language promise]
Answer: [direct response]
Steps or example: [useful detail]
Visual description/alt text: [what the image conveys]
Relevant link: [destination]

Review

Does the content deliver the promise? [check]
Are captions readable? [check]
Are claims current and sourced? [check]
Related guide: [URL]
Measurement: [discovery or qualified action]

Fill-in Templates

Snippet

Search need
Platform: [name]
Audience question: [exact wording]
Intent: [learn, compare, solve]
Evidence/source: [reference]

Tip: Personalize the {placeholders} before publishing.

Snippet

Content outline
Title/opening: [plain-language promise]
Answer: [direct response]
Steps or example: [useful detail]
Visual description/alt text: [what the image conveys]
Relevant link: [destination]

Tip: Personalize the {placeholders} before publishing.

Snippet

Review
Does the content deliver the promise? [check]
Are captions readable? [check]
Are claims current and sourced? [check]
Related guide: [URL]
Measurement: [discovery or qualified action]

Tip: Personalize the {placeholders} before publishing.

Replace the bracketed fields with your own evidence and campaign details.

Examples

Answer “how to prepare a product demo” with the actual preparation steps, then link to a detailed checklist. Avoid repeating a keyword where it adds no meaning.

CTA Bank

Review with your teamPlan the next experiment

FAQs

How do I use this template?: Copy the blocks, replace the bracketed fields with your own evidence, and review the completed brief before publishing.
Are the examples research findings?: No. Examples illustrate how to fill in the template. Use your own measured results or a cited Postly Research report for performance claims.

Common Pitfalls

Multiple competing CTAs
No visual cover or weak hooks
Posts and landing pages do not match