How do I use this template?

Copy the blocks, replace the bracketed fields with your own evidence, and review the completed brief before publishing.

Are the examples research findings?

No. Examples illustrate how to fill in the template. Use your own measured results or a cited Postly Research report for performance claims.

TemplateReady to customize

Research Citation and Insight Template

Turn a published study into an accurate, useful takeaway with enough context for readers to check it.

Who this is for & outcomes

Source
Finding
Application

Blocks

Source

Publisher: [organization]
Report title and URL: [source]
Reporting period: [dates]
Sample: [posts/accounts]
Metric definition: [exact definition]

Finding

Observed result: [value]
Scope: [platform and cohort]
Limitations: [selection, missing data, causality]
Your interpretation: [clearly separated]

Application

What this suggests testing: [hypothesis]
What it does not prove: [limit]
Related workflow/template: [link]
Citation in final copy: [publisher, title, period, URL]

Fill-in Templates

Snippet

Source
Publisher: [organization]
Report title and URL: [source]
Reporting period: [dates]
Sample: [posts/accounts]
Metric definition: [exact definition]

Tip: Personalize the {placeholders} before publishing.

Snippet

Finding
Observed result: [value]
Scope: [platform and cohort]
Limitations: [selection, missing data, causality]
Your interpretation: [clearly separated]

Tip: Personalize the {placeholders} before publishing.

Snippet

Application
What this suggests testing: [hypothesis]
What it does not prove: [limit]
Related workflow/template: [link]
Citation in final copy: [publisher, title, period, URL]

Tip: Personalize the {placeholders} before publishing.

Replace the bracketed fields with your own evidence and campaign details.

Examples

Cite a publishing-frequency finding as a description of the sampled accounts. Test a sustainable cadence with your own audience before treating it as a recommendation.

CTA Bank

Review with your teamPlan the next experiment

FAQs

How do I use this template?: Copy the blocks, replace the bracketed fields with your own evidence, and review the completed brief before publishing.
Are the examples research findings?: No. Examples illustrate how to fill in the template. Use your own measured results or a cited Postly Research report for performance claims.

Common Pitfalls

Multiple competing CTAs
No visual cover or weak hooks
Posts and landing pages do not match