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October 2026 · Plan your creative mix

Content formats

The image, video, text, and mixed-media formats found in the publishing sample.

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Explore the public guides behind this study: how to interpret the evidence, apply it to a product or campaign, and build a practical test.

October 2026 · UTC · Generated 2026-11-01

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The findings

Published deliveries by attached media

bluesky / image source media

652 deliveries

Attached source media, not inferred native placement. Retained verified deliveries only.

33 accounts · 652 observations

facebook / Text / no attached media

5,843 deliveries

Attached source media, not inferred native placement. Retained verified deliveries only.

173 accounts · 5,843 observations

facebook / image source media

73,203 deliveries

Attached source media, not inferred native placement. Retained verified deliveries only.

540 accounts · 73,203 observations

facebook / video source media

4,093 deliveries

Attached source media, not inferred native placement. Retained verified deliveries only.

217 accounts · 4,093 observations

googleMyBusiness / Text / no attached media

1,696 deliveries

Attached source media, not inferred native placement. Retained verified deliveries only.

161 accounts · 1,696 observations

googleMyBusiness / image source media

3,252 deliveries

Attached source media, not inferred native placement. Retained verified deliveries only.

316 accounts · 3,252 observations

instagram / image source media

6,289 deliveries

Attached source media, not inferred native placement. Retained verified deliveries only.

482 accounts · 6,289 observations

instagram / video source media

7,741 deliveries

Attached source media, not inferred native placement. Retained verified deliveries only.

376 accounts · 7,741 observations

linkedin / Text / no attached media

335 deliveries

Attached source media, not inferred native placement. Retained verified deliveries only.

47 accounts · 335 observations

linkedin / image source media

5,875 deliveries

Attached source media, not inferred native placement. Retained verified deliveries only.

257 accounts · 5,875 observations

linkedin / video source media

1,237 deliveries

Attached source media, not inferred native placement. Retained verified deliveries only.

114 accounts · 1,237 observations

pinterest / image source media

1,981 deliveries

Attached source media, not inferred native placement. Retained verified deliveries only.

97 accounts · 1,981 observations

threads / image source media

1,382 deliveries

Attached source media, not inferred native placement. Retained verified deliveries only.

55 accounts · 1,382 observations

threads / video source media

494 deliveries

Attached source media, not inferred native placement. Retained verified deliveries only.

36 accounts · 494 observations

tiktok / image source media

437 deliveries

Attached source media, not inferred native placement. Retained verified deliveries only.

96 accounts · 437 observations

tiktok / video source media

4,841 deliveries

Attached source media, not inferred native placement. Retained verified deliveries only.

230 accounts · 4,841 observations

youtube / video source media

1,947 deliveries

Attached source media, not inferred native placement. Retained verified deliveries only.

117 accounts · 1,947 observations

What to try next

Compare the formats you can produce consistently, then run a small test with a single audience objective.

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Read it with context

Every published row requires at least 30 accounts and 100 observations. Platform definitions, sample selection, and measurement age affect interpretation.

Read the methodology →