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Music Policy on Instagram: What’s Safe to Use

Licensed vs trending audio, business account limits, and alternatives.

What to do

Check permissions for the actual account, content and intended use. Discoverability of a track in an app does not establish permission for every export, advertisement or business use.

Practical example

A retailer uses original voiceover and checks its background track license before exporting a promotional version.

Check your result

Consult current official guidance and track terms. Choose verifiable audio when the intended use is unclear.

Meta music guidelines provides the platform's current account and feature guidance.

Related Instagram tasks

Before your next campaign

Browse all publishing checklists