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Instagram Legal & Policy Checklist

Copyright, branded content, disclosures, and sweepstakes rules.

What to do

Use the checklist to route questions about intellectual property, personal information, endorsements, promotions and claims to their responsible owners. It is a review aid, not a determination of compliance.

Practical example

A marketer flags a customer photograph, giveaway terms and performance claim for the people qualified to approve each.

Check your result

Check current official policies and obtain qualified review where the actual campaign requires it.

Instagram Help Center provides the platform's current account and feature guidance.

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Before your next campaign

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