Skip to content
← Research library
PostlyPostlyResearch

October 2026 · Design a better timing test

Publishing times

When sampled deliveries were published, grouped by UTC hour.

Evidence → Understanding → ActionFree to read and shareFresh reports every month · Return on the 1st

What this means for your marketing

Explore the public guides behind this study: how to interpret the evidence, apply it to a product or campaign, and build a practical test.

October 2026 · UTC · Generated 2026-11-01

Download branded PDF ↓

The findings

Verified deliveries by UTC hour

00:00 UTC

2,771 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

442 accounts · 2,771 observations

01:00 UTC

2,603 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

325 accounts · 2,603 observations

02:00 UTC

2,858 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

330 accounts · 2,858 observations

03:00 UTC

2,938 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

403 accounts · 2,938 observations

04:00 UTC

3,296 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

472 accounts · 3,296 observations

05:00 UTC

4,363 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

595 accounts · 4,363 observations

06:00 UTC

3,788 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

576 accounts · 3,788 observations

07:00 UTC

2,977 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

616 accounts · 2,977 observations

08:00 UTC

3,183 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

587 accounts · 3,183 observations

09:00 UTC

6,384 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

526 accounts · 6,384 observations

10:00 UTC

5,386 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

498 accounts · 5,386 observations

11:00 UTC

9,192 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

439 accounts · 9,192 observations

12:00 UTC

9,196 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

555 accounts · 9,196 observations

13:00 UTC

8,186 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

677 accounts · 8,186 observations

14:00 UTC

7,817 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

669 accounts · 7,817 observations

15:00 UTC

7,980 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

640 accounts · 7,980 observations

16:00 UTC

8,078 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

654 accounts · 8,078 observations

17:00 UTC

8,112 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

710 accounts · 8,112 observations

18:00 UTC

5,958 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

483 accounts · 5,958 observations

19:00 UTC

4,849 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

401 accounts · 4,849 observations

20:00 UTC

4,380 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

467 accounts · 4,380 observations

21:00 UTC

3,708 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

400 accounts · 3,708 observations

22:00 UTC

3,232 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

376 accounts · 3,232 observations

23:00 UTC

2,592 deliveries

Observed delivery hour in UTC, not a best-time recommendation.

407 accounts · 2,592 observations

What to try next

Busy publishing hours are not automatically the best times to post. Use audience-local time and compare performance in a controlled test.

Use the free worksheet →

Read it with context

Every published row requires at least 30 accounts and 100 observations. Platform definitions, sample selection, and measurement age affect interpretation.

Read the methodology →