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October 2026 · Budget for each destination

Cross-platform distribution

Single-platform versus multi-platform source posts with verified monthly deliveries.

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What this means for your marketing

Explore the public guides behind this study: how to interpret the evidence, apply it to a product or campaign, and build a practical test.

October 2026 · UTC · Generated 2026-11-01

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The findings

Eligible source posts

Multiple platforms

7,078 posts

Eligible retained source posts counted once by platforms with verified deliveries in this month; account sets overlap.

1,560 accounts · 7,078 observations

One platform

19,960 posts

Eligible retained source posts counted once by platforms with verified deliveries in this month; account sets overlap.

1,415 accounts · 19,960 observations

What to try next

Plan adaptation, link checks and response handling for every destination. Additional destinations should earn their place through useful outcomes, not delivery count alone.

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Read it with context

Every published row requires at least 30 accounts and 100 observations. Platform definitions, sample selection, and measurement age affect interpretation.

Read the methodology →