Overview
Opinion + proof beats vague platitudes. Share data, stories, and decisions.
Ship frameworks that others can reuse.
Preflight Checklist
- Connect your LinkedIn profile or company page to Postly and verify permissions.
- Define your content pillars (e.g., thought leadership, company updates, customer stories).
- Prepare visual assets, caption templates, and hashtag lists.
- Identify your target audience’s active hours and time zones.
- Ensure compliance with LinkedIn’s policies and brand guidelines.
Step-by-Step Playbook
- List 10 non-obvious opinions your team holds.
- Pair each with evidence: data, examples, or stories.
- Turn winners into carousels and articles.
Creative & Copy Tips
- Be specific; avoid buzzwords.
- Credit inspiration and collaborators.
- Invite counter-points to deepen the thread.
Example Template
LinkedIn Post Example for “Thought Leadership Playbook”
- Hook: Start with a bold question or metric (e.g., “Did you know 70% of LinkedIn users engage with carousels?”).
- Body: Share 2–3 key insights or steps (e.g., “Step 1: Define your audience, Step 2: Craft a story, Step 3: Add a CTA”).
- Close: End with a clear CTA (e.g., “Comment your top tip!” or “Save this for later!”).
- First Comment: Include a link with UTM parameters for tracking.
SEO & Compliance Checklist
- Use primary keywords (e.g., “thought leadership playbook”) naturally in the post’s opening line.
- Add 3–5 relevant hashtags at the end of posts to enhance discoverability.
- Ensure compliance with LinkedIn’s policies, including proper disclosures for branded content.
- Link to your profile or company page in posts and pin top-performing content.
Postly Workflow
Postly streamlines your LinkedIn strategy by allowing you to connect profiles and pages, save caption and hashtag templates, and schedule posts via a collaborative calendar. Assign roles for drafting, reviewing, and approving content to maintain brand consistency. Use Postly’s analytics to track performance and optimize future posts for maximum impact.
Metrics to Watch
- Engagement Rate: Measure likes, comments, and shares relative to impressions.
- Click-Through Rate (CTR): Track clicks on links to assess conversion potential.
- Impressions: Monitor reach to understand content visibility.
- Comment Quality: Evaluate the depth and relevance of comments to gauge audience resonance.
- Follower Growth: Track follower trends over 7–30 days for long-term impact.
Troubleshooting Common Issues
- Low Engagement: Refine hooks to be more specific and test posting times.
- Poor Reach: Use niche hashtags and engage with similar content before posting.
- Approval Bottlenecks: Set clear deadlines and roles in Postly’s collaboration tools.
- Compliance Issues: Review posts for brand safety and LinkedIn policy adherence.
Related Guides
Frequently Asked Questions
- Is controversy good?
- Be bold but respectful; avoid performative hot-takes.
Next Steps
Set up your Postly account, connect your LinkedIn profile or page, and start creating your first content batch. Schedule posts using Postly’s analytics-driven timing suggestions and review performance weekly. Iterate based on data to refine your strategy and drive consistent growth.