Objectives, do/don’t lists, timelines, and approval rules.
What to do
Specify the audience, deliverable, factual claims, disclosures, review stages and permitted reuse while allowing the creator's voice. Make essential facts easy to find.
Practical example
A travel brief supplies a confirmed itinerary and accessibility details and asks the creator to describe their real experience.
Check your result
Agree on corrections and publishing responsibility before production.