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How to Create Collab Posts for Shared Reach

Invites, approvals, and brand safety for co-authored posts.

What to do

Agree on creative, caption, identities and publication responsibility before inviting a collaborator. Check eligible options and confirm that the other account completes any required acceptance.

Practical example

A photographer and venue approve one event post and verify the shared attribution after publication.

Check your result

An invitation is not an accepted collaboration. Inspect the live post and coordinate corrections.

Instagram Help Center provides the platform's current account and feature guidance.

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Before your next campaign

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