Instagram First Comments: Context, Questions and Calls to Action

Use first comments for useful context and questions, and direct campaign traffic through an appropriate profile link.

What to do

Use a first comment for supporting context, a question or hashtags. Ordinary comment URLs should not be treated as dependable clickable destinations. Put the primary action on an appropriate profile link or another supported link surface.

Practical example

The caption says 'Workshop dates are in our profile link'. The first comment explains whether beginners need to bring tools.

Check your result

Check the published comment and the actual profile destination. Comments are not a substitute for measuring destination visits.

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