Spin up evergreen carousels and reels that recycle quarterly.
What to do
Evergreen material still needs maintenance. Build around lasting audience questions and record which links, claims or screenshots can expire. Pause or refresh a draft when its facts change.
Practical example
A bike shop reuses maintenance lessons but reviews product recommendations and opening hours before each release.
Check your result
Check topic repetition and avoid identical promotions just to fill calendar space.