Content Pillar System: Never Run Out of Ideas

Define pillars, map series, and schedule formats that scale audience growth.

What to do

Define pillars as recurring audience questions with clear boundaries and a supply of examples. A pillar without evidence or demonstrations tends to produce repeated slogans.

Practical example

A repair shop uses diagnosis, repair process, maintenance and customer decisions. A price explanation belongs to customer decisions, not maintenance.

Check your result

Check each pillar for useful source material and retire categories that no longer serve readers.

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