Define pillars, map series, and schedule formats that scale audience growth.
What to do
Define pillars as recurring audience questions with clear boundaries and a supply of examples. A pillar without evidence or demonstrations tends to produce repeated slogans.
Practical example
A repair shop uses diagnosis, repair process, maintenance and customer decisions. A price explanation belongs to customer decisions, not maintenance.
Check your result
Check each pillar for useful source material and retire categories that no longer serve readers.