Catalog-aware product tags
Search products from an eligible connected Meta catalog and approved Instagram Shop.
Instagram Shop product tagging
Turn Instagram content into a product discovery and sales path.
Create shoppable Instagram posts, Reels, and carousels by selecting eligible catalog products while you preview and schedule content in Postly.
Availability depends on platform eligibility, catalog approval, account permissions, and Postly rollout access.
From attention to product discovery
Make product promotion part of the publishing workflow.
Plan the content, connect an eligible commerce account, select approved products in Preview, and publish without splitting creative review from product selection.
Preview before publishing
Review creative, placement, product selection, and supported tag positions before publishing.
Native product discovery
Give viewers a native path from a post or Reel to product details in Instagram Shop.
One campaign workspace
Keep product tags alongside scheduling, approvals, media, captions, and analytics.
How it works
The complete journey from catalog to purchase.
See what your team sets up in Postly and the exact taps shoppers use after the content appears on Instagram.
Preview the checkout journey- 1
Connect eligible assets
Authorize the Meta business that owns the Instagram professional account, Shop, and catalog.
- 2
Create the content
Prepare an image, video, Reel, or carousel with its caption and campaign settings.
- 3
Select approved products
Choose catalog items in Preview and position supported tags on the creative.
- 4
Publish or schedule
Send product-tagged content through Postly's Instagram commerce publishing path.
- 5
Reveal the product tag
On Instagram mobile, shoppers tap the post image once to reveal the product-name label.
- 6
Open the product and buy
Shoppers tap the product name—not the image again—to open product details, then choose Add to cart or Buy now.
Eligibility and safeguards
- Postly Pro or Enterprise plan.
- Eligible Instagram professional account and approved Instagram Shop.
- Connected Meta catalog with approved, tag-eligible products.
- Required Meta permissions and an authorized business administrator.
- Supported image, video, Reel, or carousel content.
FAQ
- Can Postly add Instagram Shop product tags?
- Yes. Eligible Pro and Enterprise workspaces can select products in Preview from a connected Meta catalog and publish them as native Instagram product tags.
- Which Postly plans include product tagging?
- Instagram product tagging is included with current Pro and Enterprise plans.
- Does product tagging replace normal Instagram scheduling?
- No. Product tagging is optional. Posts without a selected product continue through the standard Instagram publishing workflow.
- Can I schedule shoppable Instagram content?
- Yes. Postly carries the approved product selection through immediate and scheduled publishing.
- How do shoppers open a tagged product?
- In the Instagram mobile app, shoppers first tap the post image to reveal its product tags. They then tap the product name to open the product page and continue with Add to cart or Buy now.
Turn product content into a path to purchase.
Bring planning, creative review, product selection, scheduling, and publishing into the same Postly workflow.
Get started with Postly