Catalog-aware product tags
Search products made available by an eligible connected Meta catalog and approved Instagram Shop.
Instagram Shop product tagging
Coming soonTurn Instagram content into a product discovery and sales path.
Create shoppable Instagram posts, Reels, and carousels by selecting eligible catalog products while you preview and schedule content in Postly.
Availability depends on platform eligibility, catalog approval, account permissions, and Postly rollout access.
From attention to product discovery
Make product promotion part of the publishing workflow.
Plan the content, connect an eligible commerce account, select approved products in Preview, and publish without splitting creative review from product selection.
Preview before publishing
Review creative, placement, product selection, and supported tag positions before the post goes live.
Shorter discovery path
Give viewers a native path from a post or Reel to the product information available through Instagram Shop.
One campaign workspace
Keep product-tagged publishing alongside scheduling, approvals, media, captions, and performance workflows.
How it works
A controlled path from catalog to published content.
Standard posts stay standard. Product tagging is an optional commerce path that is only used when an eligible product is selected.
Preview the checkout journey- 1
Connect eligible assets
Authorize the Meta commerce connection that owns the Instagram professional account, Shop, and catalog.
- 2
Create the content
Prepare the image, video, Reel, or carousel with the caption and campaign settings in Postly.
- 3
Select approved products
Choose catalog items in Preview and position supported tags on the creative.
- 4
Publish or schedule
Send the product-tagged content through the dedicated Instagram commerce publishing path.
Eligibility and safeguards
- Eligible Instagram professional account and approved Instagram Shop.
- Connected Meta catalog with approved, tag-eligible products.
- Required Meta permissions and an authorized business administrator.
- Supported image, video, Reel, or carousel content and Postly rollout access.
FAQ
- Can Postly add Instagram Shop product tags?
- Yes, for eligible accounts in the supported rollout. Product selection happens in Preview and uses products returned by the connected Meta catalog.
- Does product tagging replace normal Instagram scheduling?
- No. Product tagging is optional. Posts without a selected product continue through the standard Instagram publishing workflow.
- Can I schedule shoppable Instagram content?
- The workflow is designed to preserve Postly's immediate and scheduled publishing paths while carrying the approved product selection with the post.
Turn product content into a path to purchase.
Bring planning, creative review, product selection, scheduling, and publishing into the same Postly workflow.
Get started with Postly