Overview
This playbook shows a repeatable workflow for Canva Video Export for Reels/Shorts (And How to Schedule Them). You design in Canva, import into Postly, then run a publishing system: calendar scheduling, queues, approvals, and brand-aware captions.
Preflight Checklist
- Connect Canva in Postly and confirm permissions.
- Confirm your Brand Kit in Postly (tone, do/don’t phrases, keywords).
- Pick your target platforms and default formats (square, portrait, short-form).
- Decide your cadence: weekly batches, daily windows, or evergreen queues.
Step-by-Step Playbook
- Design in Canva: Build a template you can reuse (carousel, quote card, promo layout).
- Select in Postly: Open the Canva picker and choose the design(s).
- Import assets: Designs export directly into your composer—no manual file handling.
- Compose: Write or generate captions, hooks, hashtags, and CTAs (stay on-brand).
- Schedule: Drag into your calendar, apply windows, or add to queues.
- Publish + iterate: Track what wins, then reuse the Canva templates for faster output.
The biggest win
Build 3–5 Canva templates (pillar-based) and reuse them. Your output speed increases without lowering quality.
Formats & Specs
| Format | Size | Notes |
|---|---|---|
| Square | 1080×1080 | General posts & carousels |
| Portrait | 1080×1350 | Best for feed visibility |
| Short-form | 1080×1920 | Reels/Shorts/TikTok pipelines |
| Landscape | 1200×628 | Link preview + blog promos |
Quality Checks
- Spacing: Keep safe margins for UI overlays.
- Text size: Mobile-first legibility.
- Consistency: Template reuse beats redesigning everything.
- CTA alignment: One clear action per post.
Low-lift tests that matter
Keep the design the same and test hooks/captions. Or keep caption fixed and test thumbnails for short-form.
Next Steps
- Create 3 Canva templates (one per pillar).
- Import a week’s worth of designs into Postly.
- Schedule via calendar or queues and commit to a weekly review.