TemplateReady-to-publish
Content Calendar
Plan a month at a glance with goals, pillars, posting cadence, and review loops. Build once, then localize by region.
Who it’s for & Outcomes
- Clear weekly cadence
- Content pillars mapped
- UTM scheme finalized
Blocks
Goals (Monthly)
- Revenue/Signups target - Hero campaign - KPI: CTR / Saves / Replies
Pillars
- Education (Mon) - Social Proof (Wed) - Product (Fri) - Community (Sun)
Cadence
- IG/TT/Shorts 3–5×/wk - LI longform 1×/wk - Email 2×/mo
Review Loop
- Weekly retro: top vs low performers - Double-down tasks - Next week experiments
Fill-in Templates
Snippet
Hook: {Problem} → {Payoff} in {Time}.Tip: Personalize the {placeholders} before publishing.
Snippet
Caption (IG): {Benefit}. {Proof}. {CTA}.Tip: Personalize the {placeholders} before publishing.
Snippet
Thread intro (X): “{Promise}. Here’s the process ↓”Tip: Personalize the {placeholders} before publishing.
Snippet
Pinned comment (YT): “Try it free: {URL} — Qs? Ask below.”Tip: Personalize the {placeholders} before publishing.
Replace placeholders like {Benefit} with your specifics.
Examples
- Week 1: Launch teaser + Reel; LI post on problem framing; X thread recap.
- Week 2: Customer story; Shorts version; GBP local offer if applicable.
CTA Bank
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FAQs
- How many pillars?
- 3–5 is enough. Anything more dilutes quality.
- Weekly or monthly?
- Plan monthly, review weekly; keep 20% slots flexible.
Common Pitfalls
- Multiple competing CTAs
- No visual cover or weak hooks
- Posts and landing pages don’t match