SchedulerIntermediate

Instagram Scheduler

Estimated reading time: 9 min • Updated Sep 30, 2025

Multi-Format GuideBest Time to PostLink-in-BioGet Started Free

Overview

Ship Feed, Reels, and Stories from one workflow. Use ALT text, location tagging, and first comment to boost clarity and engagement.

Who It’s For & Outcomes

  • Consistent cadence across Feed/Reels/Stories
  • ALT text + location + mentions integrated into workflow
  • Clear CTA with Link-in-Bio support

Specs

  • Feed: 1:1 or 4:5, Reels/Stories: 9:16
  • Captions: lead with benefit in first line (truncation safe)
  • ALT text supported; Locations supported

Step-by-Step

  1. Draft one core promise; adapt copy for each format.
  2. Export assets in 1:1 or 4:5 (Feed) and 9:16 (Reels/Stories).
  3. Add ALT text and location; set first comment (optional).
  4. Schedule simultaneous publish (Feed + Reels + Stories) or within 24h.
  5. Review saves/shares and completion; iterate weekly.

Platform Notes

Instagram

  • Simultaneous Feed + Reels + Stories is supported in Postly for cohesive launches.
  • Use concise ALT text: what’s in frame and why it matters.
  • Add “link in bio” CTA in caption or on-screen; avoid multiple CTAs.

Checklist

  • Core promise line
  • Three aspect ratios exported
  • ALT/Location/Mentions
  • First comment (optional)

Common Pitfalls

  • Same caption across all formats
  • Skipping covers
  • No CTA or too many CTAs

FAQs

Do hashtags still help?
Use 3–8 relevant tags. Relevance > volume.
Stories or Reels first?
Use simultaneous for launches; otherwise Reels then Stories within 24h.