SchedulerBeginner

Facebook Scheduler

Estimated reading time: 7 min • Updated Sep 30, 2025

Multi-Format GuideBest Time to PostLink-in-BioGet Started Free

Overview

Publish Feed and Reels with consistent captions and visuals. Use mentions and ALT text to improve clarity and distribution.

Who It’s For & Outcomes

  • Feed + Reels alignment
  • Mentions and ALT text adoption

Specs

  • Feed: 1:1 or 4:5 • Reels: 9:16
  • ALT text supported
  • OG preview depends on destination site OG tags

Step-by-Step

  1. Choose creative variant(s) for Feed and Reels.
  2. Add ALT text and @mention relevant pages.
  3. Keep one clear CTA near the top of the caption.
  4. Schedule Reels + Feed together for launches.
  5. Review reach vs engagement; test 2 caption variants.

Platform Notes

Facebook

  • Mentions help reach; avoid over-tagging.
  • Use clear CTAs; avoid bare links without context.

Checklist

  • ALT text
  • Mentions set
  • CTA near top
  • Caption variant B

Common Pitfalls

  • Link without context
  • No visual consistency
  • Over-tagging

FAQs

Should I duplicate IG content?
Yes—adapt copy and covers; do not mirror blindly.
Best posting days?
Test weekdays vs weekends; page audiences vary widely.