SchedulerBeginner

Google Business Profile Scheduler

Estimated reading time: 7 min • Updated Oct 2, 2025

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Overview

Reach local customers with timely Updates, Offers, and Events on your Business Profile. Pair photos with clear CTAs and UTM tracking.

Who It’s For & Outcomes

  • Consistent local postings for visibility
  • Offer/Event cadence mapped to seasons
  • CTA and UTM scheme for measurement

Specs

  • Post types: Update, Offer, Event (availability may vary)
  • Images recommended ≥ 1200×900, landscape-friendly
  • CTA buttons (e.g., Learn more, Call, Sign up) where supported

Step-by-Step

  1. Select post type (Update/Offer/Event) based on your goal.
  2. Add a concise headline and body; attach a clear image.
  3. Pick a CTA button and add a tracked (UTM) URL.
  4. Schedule to local time windows aligned with store hours.
  5. Review insights weekly; refresh Offers and upcoming Events.

Platform Notes

Google Business Profile

  • Use region-aware scheduling and local holidays.
  • Keep text concise; the image does heavy lifting.
  • Ensure landing pages match the Offer/Event promise.

Checklist

  • Image ≥1200×900
  • CTA selected
  • UTM parameters set
  • Local time verified

Common Pitfalls

  • Outdated offers lingering
  • Stock photos without context
  • Missing CTAs/UTMs

FAQs

How often should we post?
Start weekly; increase around sales and events.
What about multiple locations?
Schedule per location with localized copy and hours.