Run a UGC Engine: From Sourcing to Publishing
Collect, rights-manage, and schedule UGC that aligns with your brand.
What to do
Track user-created content from permission to publication. Keep the creator, approved asset, permitted use and attribution with the draft. A public mention is not a substitute for checking campaign usage rights.
Practical example
A cafe records permission to share a customer's photograph organically and asks separately before using it in another campaign.
Check your result
Confirm the intended use and avoid adding claims the creator never made.
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