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Run a UGC Engine: From Sourcing to Publishing

Collect, rights-manage, and schedule UGC that aligns with your brand.

What to do

Track user-created content from permission to publication. Keep the creator, approved asset, permitted use and attribution with the draft. A public mention is not a substitute for checking campaign usage rights.

Practical example

A cafe records permission to share a customer's photograph organically and asks separately before using it in another campaign.

Check your result

Confirm the intended use and avoid adding claims the creator never made.

Instagram Help Center provides the platform's current account and feature guidance.

Before your next campaign

Browse all publishing checklists