Identify retention cliffs and iterate hooks & pacing accordingly.
What to do
Interpret performance according to the Reel's purpose. Discovery, viewing behavior and business actions answer different questions. Compare similar videos and inspect scenes around drop-off.
Practical example
A tutorial's slow middle is reviewed after weak completion, while a smaller demonstration with relevant inquiries is evaluated against its business goal.
Check your result
Record the observation window and changes in promotion, collaboration or audience.