How to Pin Posts & Build a Top-Row Story

Pin strategy for social proof, offers, and evergreen guidance.

What to do

Pin material that orients a visitor: audience, representative work and a useful next step. Manage pinning through Instagram's current profile controls and inspect the profile afterward.

Practical example

A studio pins its service overview, recent case study and booking instructions instead of expired promotions.

Check your result

Revisit pinned content when services, offers or launch priorities change.

Instagram Help Center provides the platform's current account and feature guidance.