Design fair giveaways that grow audience without low-quality churn.
What to do
Make entry, eligibility, closing time, prize and winner contact clear. Review current platform requirements and the rules relevant to the actual campaign. Avoid requesting unnecessary personal information in public comments.
Practical example
A studio identifies the workshop prize, session date, entry process and official account that will contact the winner.
Check your result
Prepare for impersonation reports and communicate material changes clearly.