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Ecommerce Playbook: Product → Proof → Promo

Template your product posts, social proof, and timed promos.

What to do

Alternate explanations, real evidence and relevant offers based on shopping decisions. Keep variants, prices and availability consistent with the destination; creative copy must not invent facts.

Practical example

A bag campaign shows capacity, interior layout and a real packing example before introducing an offer.

Check your result

Open the exact variant link on mobile and verify the pictured product.

Instagram Help Center provides the platform's current account and feature guidance.

Before your next campaign

Browse all publishing checklists