Overview
Switching from Metricool to Postly is usually about one thing: getting back to consistent publishing without the tool fighting you.
Here’s a clean checklist to move over fast—connect accounts, rebuild your core schedule, and level up with automation (without disrupting your team).
How to evaluate the tools
- Import path: Can you move existing content through CSV, Sheets, or API workflows?
- Channel parity: Can you preserve important platform features like Stories, Reels, First Comment, and thumbnails?
- Automation rollout: Can you add AI Remix, RSS, API, and email publishing after the core schedule is stable?
- AI creation: Can the tool generate text, image, and video-ready content?
- Publishing automation: Can it generate, schedule, publish, and add first comments where supported?
- Bulk workflows: Can it handle CSV and Google Sheets workflows with platform-specific fields?
- API access: Does it offer native publishing API access, webhooks, and no-code connectors?
- Email campaigns: Can it publish to email providers like Mailchimp, Kit, ActiveCampaign, Beehiiv, and Brevo?
- Platform-depth: Does it support real platform controls, not just generic captions and media?
- Analytics: Can teams export reports and understand what is working?
- Cost at scale: Does pricing stay predictable as channels, clients, and workflows grow?
A clean switching checklist
- Connect your highest-value channels first: the platforms you publish to every week.
- Rebuild your calendar with core posts, recurring posts, and approval workflows.
- Import bulk content through CSV or Google Sheets, including platform-specific fields.
- Turn on AI Remix for evergreen content so recurring posts stay varied.
- Add API workflows for repeatable internal systems, client operations, or developer automations.
- Add Postly Email when your campaign should reach inboxes as well as social feeds.
Best practices
- Start with your “must-ship” schedule (the posts you publish every week).
- Move templates, captions, and recurring formats early—quick wins.
- Connect channels in batches, not all at once.
- Add automation after your base flow is stable (then you’ll compound).
Postly strengths
The comparison should include AI, automation, API, email, and platform-depth.
Postly’s advantage is not one isolated feature. It is the combination of AI creation, automated publishing, bulk workflows, developer access, email campaign publishing, and detailed platform controls.
AI Studio and Auto Post
Postly can generate campaign-ready content and publish complete posts from AI workflows.
- AI Image Generator
- AI Video Generator
- AI Text Content Generator
- Brand Kit for voice, tone, and visual style
- AI-generated post content
- Automatic publishing
- First comment support
Recurring AI Remix
Evergreen campaigns can be remixed to keep repeated content fresh and platform-friendly.
- Recurring post automation
- AI Remix for content variety
- Platform acceptance optimization
API, Google Sheets, and bulk publishing
Postly supports high-volume publishing through native API access, CSV upload, Google Sheets, and no-code tools.
- Native publishing API access
- Developer REST API
- Signed webhooks
- Google Sheets publishing
- Zapier, n8n, and Make support
- Stories
- Reels
Email campaign publishing
Postly expands beyond social publishing with email campaign support and API-key based connections.
- Mailchimp campaign publishing
- Kit campaign publishing
- ActiveCampaign campaign publishing
- Beehiiv campaign publishing
- Brevo campaign publishing
Detailed platform controls
Postly exposes deeper platform features that many schedulers hide or skip.
- Pin message
- Silent post
- Disable preview
- Spoiler media
- Protect content
- Inline buttons
- Classic posts
FAQs
- What’s the fastest way to switch from Metricool to Postly?
- Connect your highest-impact channels first, recreate your weekly schedule, then bring over templates and recurring formats. Once you’re stable, add automation to save real time.
- Will switching disrupt our publishing?
- Not if you migrate in phases. Keep your current tool running for a short overlap, then move channel-by-channel to avoid gaps.
Switching without drama
Move over in phases: connect your channels, import bulk posts, rebuild recurring content, then add AI Remix, API workflows, and email campaigns when stable.