Overview
Pinterest rewards consistent, helpful, and visually compelling content. With Postly, you can plan weeks of Pins, schedule by board or campaign, and auto-publish during your audience’s peak activity windows.
This guide covers connecting Pinterest, composing your first Pin with SEO-friendly titles and descriptions, and scheduling it to the right boards at the right time.
Steps
- In Postly, open Integrations → Connect Pinterest and approve access.
- Confirm the boards you want to publish to (create new boards in Pinterest if needed).
- Compose a Pin: upload an image or video, write an SEO-focused title, and add a keyword-rich description.
- Add a destination link with UTMs (if applicable) and select one or more boards.
- Pick a time slot or choose best-time; queue or schedule. Review analytics later and iterate.
Best Practices
- Front-load the benefit in your Pin title; keep it clear and searchable.
- Use vertical images (2:3 aspect) and high contrast for readability on mobile.
- Add 3–8 topic keywords in the description; avoid keyword stuffing.
- Batch-create Pins for each board once per week to keep cadence steady.
FAQs
Can I schedule to multiple boards?
Yes—select multiple boards in the composer. Keep each board highly relevant to protect content quality and discoverability.
Do hashtags still matter?
They’re optional. Keyword-rich titles and descriptions do the heavy lifting on Pinterest. If you use tags, keep them topical and minimal.
What’s the ideal image size?
Vertical 1000×1500px (2:3) is a safe default. For infographics, keep text large and high contrast.
Does scheduling hurt reach?
No. Relevance and quality are the main drivers. Use analytics to learn when your audience is most active and schedule accordingly.
Can I edit a scheduled Pin?
Yes—open the calendar in Postly, select the Pin, and update content or timing before it publishes.