Overview
Pinterest is a visual search engine. Smart keyword placement in titles, descriptions, and board names helps your Pins surface for the right queries.
Focus on intent phrases (how, ideas, recipe, tutorial) and modifiers (easy, quick, budget, 2025).
Steps
- Collect seed phrases from Pinterest autocomplete, trends, and competitor boards.
- Cluster keywords by intent: informational, inspirational, commercial.
- Write titles with the primary phrase first; add a benefit or outcome.
- Draft descriptions with 3–8 related phrases in natural language.
- Refresh older Pins and board descriptions quarterly.
Best Practices
- Avoid stuffing; readability beats density.
- Include seasonal modifiers (spring, holiday, back to school) where relevant.
- Use UTMs to measure which keywords/boards drive revenue.
FAQs
How long should descriptions be?
Aim for 200–400 characters, written for humans first, with your top phrases woven naturally.