Analytics Fundamentals

Measure saves, outbound clicks, and revenue influence.

Analytics7 min

Overview

Optimize for saves and qualified outbound clicks. Monitor trends over time, not one-off spikes, and tie Pins to traffic and revenue.

Use labels to tag Pins by board, pillar, and campaign for faster reporting.

Steps

  1. Filter by board/pillar/timeframe in Postly analytics.
  2. Sort by impressions, saves, outbound clicks, CTR, and conversions where available.
  3. Export CSV/PDF and annotate your top performers.
  4. Shift calendar slots toward winning boards and topics.

Best Practices

  • Pick 3 KPIs: saves rate, outbound CTR, and revenue attribution.
  • Benchmark month-over-month and year-over-year.
  • Keep a ‘what worked’ doc of creative and topic patterns.

FAQs

What is a good CTR?

Benchmarks vary. Track your baseline; aim to improve your own median by 10–20% over rolling 8-week periods.