Overview
Optimize for saves and qualified outbound clicks. Monitor trends over time, not one-off spikes, and tie Pins to traffic and revenue.
Use labels to tag Pins by board, pillar, and campaign for faster reporting.
Steps
- Filter by board/pillar/timeframe in Postly analytics.
- Sort by impressions, saves, outbound clicks, CTR, and conversions where available.
- Export CSV/PDF and annotate your top performers.
- Shift calendar slots toward winning boards and topics.
Best Practices
- Pick 3 KPIs: saves rate, outbound CTR, and revenue attribution.
- Benchmark month-over-month and year-over-year.
- Keep a ‘what worked’ doc of creative and topic patterns.
FAQs
What is a good CTR?
Benchmarks vary. Track your baseline; aim to improve your own median by 10–20% over rolling 8-week periods.