Board Strategy & Theming

Design a board system that scales: themes, naming, and cadence.

Planning8 min

Overview

Boards are your topical containers. A clear theming system increases relevance, improves search signals, and simplifies production.

Use 3–6 core pillars (e.g., Tutorials, Inspiration, Product, Seasonal) and create boards for subtopics under each.

Steps

  1. Audit current boards and archive off-topic or low-performing ones.
  2. Define 3–6 pillars and list subtopics for each pillar.
  3. Rename boards with search-friendly phrases; update board descriptions with keywords.
  4. Map a weekly cadence by pillar and align Pins to high-intent boards.
  5. Review board-level analytics monthly and consolidate where overlap exists.

Best Practices

  • Use natural-language board names your audience would actually search.
  • Pin cross-board sparingly—relevance beats volume.
  • Seasonal boards work; refresh titles and top Pins ahead of peak months.
  • Keep cover images consistent for a cohesive brand look.

FAQs

How many boards is too many?

Most brands thrive between 10–30 active boards. Beyond that, quality and maintenance often drop—consolidate when topics overlap.

Should I merge boards?

Consider merging when topics are near-identical or performance is thin across both. Keep redirects/links consistent in your content.