Overview
Boards are your topical containers. A clear theming system increases relevance, improves search signals, and simplifies production.
Use 3–6 core pillars (e.g., Tutorials, Inspiration, Product, Seasonal) and create boards for subtopics under each.
Steps
- Audit current boards and archive off-topic or low-performing ones.
- Define 3–6 pillars and list subtopics for each pillar.
- Rename boards with search-friendly phrases; update board descriptions with keywords.
- Map a weekly cadence by pillar and align Pins to high-intent boards.
- Review board-level analytics monthly and consolidate where overlap exists.
Best Practices
- Use natural-language board names your audience would actually search.
- Pin cross-board sparingly—relevance beats volume.
- Seasonal boards work; refresh titles and top Pins ahead of peak months.
- Keep cover images consistent for a cohesive brand look.
FAQs
How many boards is too many?
Most brands thrive between 10–30 active boards. Beyond that, quality and maintenance often drop—consolidate when topics overlap.
Should I merge boards?
Consider merging when topics are near-identical or performance is thin across both. Keep redirects/links consistent in your content.