Idea Pins: Formats & Workflows

Capture attention with multi-page story Pins and tutorials.

Formats7 min

Overview

Idea Pins combine short-form storytelling with tappable slides. They shine for tutorials, recipes, checklists, and multi-step DIYs.

Use clear step titles, readable overlays, and a compact ‘supplies’ or ‘ingredients’ list.

Steps

  1. Outline 5–10 slides with one idea per slide (cover → steps → recap).
  2. Use large text overlays and strong cover hooks; add captions to video slides.
  3. Include a concise checklist slide and a final ‘save/share’ prompt.
  4. Schedule in Postly and group related Idea Pins into a campaign.

Best Practices

  • Keep slide rhythm consistent (headline → visual → one takeaway).
  • Use the same thumbnail style across a series for recognizability.
  • Repurpose top Idea Pins into static Pin carousels or blog posts.

FAQs

Do Idea Pins support links?

Pinterest limits link behavior on Idea Pins; focus on saves, follows, and profile discovery, and route traffic through related static Pins with links.