Creative & Design Best Practices

Overview

Pins should communicate value in seconds. Lean on bold typography, high contrast, and legible layouts that work on small screens.

Create 3–5 reusable templates per pillar to speed production and maintain brand consistency.

Steps

1. Pick 2–3 headline templates with strong verbs and specific outcomes.
2. Use brand colors sparingly; contrast first, branding second.
3. Keep text short (4–8 words) and left-aligned; avoid script fonts for body text.
4. For video Pins, use captions/subtitles and hook in the first 2 seconds.
5. Export at 1000×1500 (images) or 1080×1920 (video) with high quality.

Best Practices

• Test two cover options per big post and keep winners as templates.
• Use product-in-context images for commerce; avoid flat packshots.
• For infographics, chunk information with clear dividers and large numerals.

FAQs