Overview
For ecommerce, Product Pins and clean attribution are essential. Use keyword-optimized product titles, lifestyle images, and UTMs to trace revenue.
Pair evergreen product Pins with seasonal campaigns and gift guides.
Steps
- Ensure product pages have rich metadata; enable Pinterest Product Pins/Rich Pins.
- Create lifestyle imagery that shows real use and size context.
- Add UTMs for source/medium/campaign; mirror in Shopify analytics.
- Build a weekly cycle: 2 evergreen product Pins + 1 seasonal/gift list Pin.
- Export reports in Postly and share winners with merchandising.
Best Practices
- Lead with benefits and outcomes; avoid only-technical titles.
- Batch-create multiple covers for top SKUs and rotate.
- Test price overlay sparingly; clarity beats clutter.
FAQs
Do I need Rich Pins?
Highly recommended. Rich Pins sync product details and improve trust signals.
How many product Pins per SKU?
Create 3–5 creative variants (lifestyle, tutorial, comparison, gift guide) and rotate the best performers.