GuideIntermediate

Instagram Algorithm: Signals & Playbook

Estimated reading time: 10 min • Updated Sep 30, 2025

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Overview

Improve distribution across Feed/Reels/Stories by leaning into signals the system values: interest matching, quality, and session retention.

Who It’s For & Outcomes

  • Understand Feed vs. Reels vs. Stories distribution
  • Create hooks and beats that retain viewers
  • Use ALT text, captions, and covers to increase clarity

Prerequisites

  • Business/Creator account
  • Recent content to analyze

Step-by-Step

  1. Audit last 20 posts: spot top hooks, visuals, and drop-off moments.
  2. Design 3 repeatable formats (series) with consistent visuals.
  3. For Reels: front-load the payoff, add captions, and end with CTA.
  4. For Feed: lead with benefit in line 1; use carousel for depth.
  5. For Stories: use sequences (3–5 frames) with tap-forward rhythm.
  6. Iterate weekly: archive formats below baseline for 2 consecutive weeks.

Platform Notes

Instagram

  • Multi-format publishing (Feed + Reels + Stories) raises surface area.
  • ALT text helps accessibility; use descriptive, concise language.

Checklist

  • 3 Series defined
  • Hook library started
  • Cover styles consistent
  • ALT text added
  • Weekly review event

Common Pitfalls

  • Burying the hook
  • Over-editing that kills pace
  • Inconsistent visual system

FAQs

Do hashtags matter?
Use 3–8 relevant tags. Relevance > volume.
Should I repost TikToks?
Yes, but remove watermarks and adapt captions.