LinkedIn Articles & Documents (Native)

Overview

Leverage native longform to establish authority. Articles for depth; Documents for carousel storytelling.

Who It’s For & Outcomes

• Article outline system
• Document carousel framework
• Tagging checklist

Prerequisites

• Company/page access
• Design for 1080×1350 PDF pages (for Documents)

Step-by-Step

1. Outline Article: headline, intro problem, 3 insights, proof, CTA.
2. Document carousel: 7–10 pages; page 1 = promise, mid pages = proof, last = CTA.
3. Tag relevant people/companies; use ALT text and clear visuals.
4. Repurpose: Article → 3 posts; Document → 5 single frames.

Platform Notes

Checklist

• Outline ready
• Carousel designed
• ALT text added
• Tags reviewed

Common Pitfalls

• Dense text
• No headline hierarchy
• Weak CTA

FAQs

Article or Document first?

Document drives faster reach; Article compounds trust.

Company vs Personal?

Use both; personal often gets more reach, company adds credibility.

Related

• Hashtag Strategy