GuideBeginner

Hashtag Strategy (Without Spam)

Estimated reading time: 7 min • Updated Sep 30, 2025

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Overview

Use relevant tags to help systems understand your topic—without undermining credibility.

Who It’s For & Outcomes

  • Working set of 40–60 tags grouped by pillar/tier
  • Rotation schedule

Prerequisites

  • Audience topics
  • Pillars defined

Step-by-Step

  1. Research 10–15 tags per pillar (broad + niche).
  2. Group tags into 3 tiers by competitiveness.
  3. Build 5–8 tag sets; rotate to avoid repetition.
  4. Review performance monthly; prune underperformers.

Platform Notes

Instagram

  • 3–8 relevant tags; avoid stuffing.

TikTok

  • Use 1–3 keyworded tags; focus on the hook and retention.

LinkedIn

  • 1–3 tags; keep it professional and specific.

YouTube

  • Tags are less important than titles/description.

Checklist

  • Pillar lists done
  • Tiered sets ready
  • Monthly review on calendar

Common Pitfalls

  • Copying competitor tags blindly
  • Over-broad tags
  • Never pruning

FAQs

Do tags still work?
They help systems understand your topic; they are not a magic bullet.
Should I hide tags?
Keep them readable but out of the way (end of caption).